SWOT Analysis: Ball Brothers

Working in the business world, the SWOT analysis is used to determine the strengths and weaknesses of an organization while also looking at opportunities and threats the organization could face.

This week’s SWOT analysis will take a look at the strengths and weaknesses of the Ball Brothers.

STRENGTHS

  • The Ball Brothers has some of the tightest harmony of any group in Southern Gospel music.
  • The group is young, which means they have plenty of years to keep providing great music.
  • All four members of the group are now family.  That should allow stability.

swotWEAKNESSES

  • The group’s youthfulness tends to lead them to record songs that may be a bit too far on the musical spectrum; alienating the Southern Gospel traditionalists.
  • Even after touring with Ernie Haase and Signature Sound several years ago, it seems the Ball Brothers still aren’t on a lot of listener’s radar.

OPPORTUNITIES

  • Would be nice to see the Ball Brothers team up with some other younger groups in the industry for a tour.  Allow audiences to see the bright future of Southern Gospel music.

THREATS

  • The Ball Brothers expanding their sound even more and abandoning the Southern Gospel market for the broader contemporary market.
  • The future of Southern Gospel music as a whole affects all artists involved.

***NEXT SWOT ANALYSIS:  Mylon Hayes Family***

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Southern Gospel Tidbits

DID YOU KNOW?:  There was a Southern Gospel quartet, out of Texas, in the 1970’s known as the Singing Christians.  Great name for a Gospel group, but the Christian came as a result of three brothers in the group (last name Christian).

When quite a few Southern Gospel artists flirted with country music in the late 1970’s/early 1980’s, the Singing Christians decided to change their name to the Mercy River Boys and record two albums with country-style Gospel music.

Southern Gospel Tidbits

DID YOU KNOW?:  Most songwriters at some point during their career also sang.  Think of names like Bill Gaither, Jeff Gibson, Tim Greene, Rodney Griffin, Marcia Henry, Harold Lane, Squire Parsons, Dottie Rambo and the countless others who perform(ed) their own compositions.

Jack Campbell, who is most known for writing “I Know A Man Who Can” and “Oh What A Happy Day”, had a group in the 1970’s known as the Ambassadors.

Tellin’ The Story: Perry Sisters

GRADE:  B

  • Album:  Tellin’ The Story
  • Artist:  Perry Sisters
  • Label:  Chapel Valley
  • Style:  Traditional; Progressive
  • Release Date:  01/05/18
  • Digital Download:  Yes
  • Running Time:  36 Minutes

SYNOPSIS:

It is fitting, since I am re-visiting the 1980’s in 2018, that the first album review of the year would be from the Perry Sisters.  The Perry Sisters found success in the late 1980’s with hits such as “I Wonder How Mary Felt”, “There’ll Be A Payday” and “We Shall Stand”.

Tellin’ The Story is the first major release to hit the Southern Gospel marketplace in 2018.  This also marks the first recording for the Perry Sisters on the Chapel Valley label.

The 2018 edition of the Perry Sisters is composed of original member and resident songwriter, Diana Gillette (lead), daughter Nicole Matthews (alto) and April Carroll (soprano).

HIGHLIGHTS:

  • The Perry Sisters sound has always been centered around the lead vocals of Diana Gillette.  She has also contributed 99% of all songs recorded during the group’s career.
  • The stand out track on Tellin’ The Story is a new song that would make for a strong radio single choice; “Go Tell”.  A power house tune that hearkens listeners back to the group’s hits of the late 1980s.
  • The mid-tempo, country flavored, song, “He Could Have Saved Himself” is another must listen!
  • The album starts on a strong note with the up-tempo, “Come Drink Of This Water”.  This also has classic Perry Sisters written all over it.
  • The trio decide to give listeners several covers of previously recorded songs.  “Let The Wind Blow” is given a funky vibe compared to the original (recorded in 1994).
  • One of the group’s first big hits was 1986’s, “I Wonder How Mary Felt”.  I know it was the first song I remember from the group.  Diana gives it a nice remake without taking too much away from the original arrangement.
  • Newest member, April Carroll, is allowed to shine on a new song, “I Have To Believe”.  The song given a bit of praise treatment.
  • Strongest songs included in order:  “Go Tell”, “He Could Have Saved Himself”, “I Wonder How Mary Felt”, “Come Drink Of This Water”, “Let The Wind Blow”, “I Have To Believe” and “The Price Of One Crown”.
CRITIQUE:
  • I’ve never been too keen on songs that mention God as the man upstairs.  Trivial, but a pet peeve of mine.
  • The album closes with a song clocking in at six and a half minutes.
  • Weakest songs included in order:  “Tell It To The Man Upstairs” and “A Willing Vessel”.

WRAP UP:

The Perry Sisters have been providing Southern Gospel listeners with over 40 years of music.  With several hiatus during that 40 years, they are back and sounding better than ever.  What a great way to start 2018!

SONG (tempo)/Featured Vocalist – Songwriter:  1. “Come Drink Of This Water” (Fast)/Diana – Diana Gillette  2. “Go Tell” (Mid)/Diana – Diana Gillette  3. “I Wonder How Mary Felt” (Slow)/Diana – Diana Gillette  4. “A Know So Kind Of Feelin” (Fast)/Diana – Diana Gillette  5. “The Price Of One Crown” (Slow)/Nicole; Diana – Diana Gillette  6. “He Could Have Saved Himself” (Mid)/Diana – Diana Gillette  7. “Tell It To The Man Upstairs” (Fast)/Diana – Diana Gillette  8. “I Have To Believe” (Mid)/April – Rita Springer  9. “Let The Wind Blow” (Fast)/Diana – Diana Gillette  10. “A Willing Vessel” (Slow)/Diana – Diana Gillette

SWOT Analysis: Down East Boys

One of the features you wanted to see return in 2018 is the SWOT analysis.

Working in the business world, the SWOT analysis is used to determine the strengths and weaknesses of an organization while also looking at opportunities and threats the organization could face.

This week’s SWOT analysis will take a look at the strengths and weaknesses of one of Southern Gospel’s most underrated quartets; the Down East Boys.

STRENGTHS

  • The Down East Boys album catalog is some of the best quartet music a listener can find in Southern Gospel music.
  • Ricky Carden has been at the helm, as owner of the group for 25 years now.
  • Ricky has kept strong vocal personnel in the group during his 25 year ownership.

swotWEAKNESSES

  • Consistent personnel changes hampers the vocal stability of the quartet.
  • No matter how hard they try, the Down East Boys can’t seem to get respect from a majority of Southern Gospel quartet listeners.

OPPORTUNITIES

  • I would like to see a Down East Boys reunion with former members.  The quartet had some big hits in the late 80s/early 90s.
  • Maybe combining with another quartet(s) to start a tour.  Get themselves in front of some new listeners.
  • If they own the masters, releasing their classic albums digitally.

THREATS

  • Continued personnel turnover.
  • The future of Southern Gospel music as a whole affects all artists involved.

***NEXT SWOT ANALYSIS:  Ball Brothers***