SWOT Analysis – Kingsmen

KingsmenWith the new year here, I am easing back in to regularly scheduled programming.  This week sees the return of one of the most read features of 2012, the SWOT analysis.  Working in the business world, the SWOT analysis is used to determine the strengths and weaknesses of an organization while also looking at opportunities and threats the organization could face.

I thought this would be a good idea to apply to current Southern Gospel touring artists and the feature was born.  This first SWOT analysis of 2013 will take a look at the strengths and weaknesses of the Kingsmen.

Another group in Southern Gospel music with a 50+ year career.  The Kingsmen are best known for their ‘3 chords and a cloud of dust’ days of the 1980’s.  How does the current group stack up?  Let’s take a look.

STRENGTHS

  • History:  The Kingsmen legacy in Southern Gospel music still garners the group attention.  Many who were around to hear the group in their prime will still hear the group in concert in for nothing else than nostalgia.
  • Kingsmen Hits:  Building on the Kingsmen legacy, the group has a catalog of hit songs that they still perform, adding to the nostalgia.  “The Judgement”, “Old Ship Of Zion”, “Stand Up”, “Traveling Home”, “When My Feet Touch The Streets Of Gold” are a few that come to mind.
  • Ray Dean Reese:  Ray has been with the Kingsmen over 45 years.  He’s carried on the Kingsmen tradition with class.
  • High tenors:  The Kingsmen have always been known for their high soaring tenors (see Johnny Parrack, Ernie Phillips, Garry Sheppard, Jerry Martin).  They found another one in current tenor Chris Jenkins.

WEAKNESSES

  • Personnel turnover:  The Kingsmen aren’t the only group to suffer personnel changes, but they have been hit hard the last several years.  At least the current line-up is working on a year together without a personnel shift.
  • Always in the shadows:  Any current line-up of the Kingsmen will always be in the shadow of the 1970’s/1980’s greatness the Kingsmen created.  Even though the group has released some strong albums the last several years, will they be remembered when the final chapter of the Kingsmen is written?  Only time will tell.

swotOPPORTUNITIES

  • Another live album:  The Kingsmen were known for their great live albums.  It is time for the current line-up of the group to record a live album that can stand up to the caliber of some of their most well-known (see Chattanooga Live and Live…Naturally).
  • Another reunion video:  I understand Eldridge Fox and Jim Hamill are no longer with us but there are plenty of Kingsmen greats that could be brought together to do another reunion video.

THREATS

  • Ray Retiring:  Can there be a Kingsmen if Ray Reese decided to retire?  There is always Brandon to carry on the legacy but it would be a tough sell.

***NEXT SWOT ANALYSIS:  CRIST FAMILY***

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