This week finds another SWOT analysis feature. Working in the business world, the SWOT analysis is used to determine the strengths and weaknesses of an organization while also looking at opportunities and threats the organization could face.
This SWOT analysis looks at the strengths and weaknesses of the Kingdom Heirs. The resident group of Dollywood for nearly 30 years, the Kingdom Heirs have become one of the biggest quartets in Southern Gospel music.
They continue to provide the Southern Gospel listener with a consistent formula of standard quartet music.
- Most seen group in Southern Gospel: By being the resident group of Dollywood and performing several shows a day while the park is open allows the Kingdom Heirs to sing to more people in a year than any other artist in Southern Gospel music.
- Arthur Rice: Arthur Rice has proven he is one of the best lead singers in the history of this genre. He rarely ever seems to be recognized for that talent. Arthur has also proven his producing talents for the Kingdom Heirs over the course of the last decade.
- Dianne Wilkinson: Songwriter Dianne Wilkinson is as much a part of the Kingdom Heirs as any performing member. Her songs have dominated Kingdom Heir albums for many years, providing the group with many hit singles (including several #1 songs).
- Still have a band: The Kingdom Heirs are of the rare breed that still have a band in Southern Gospel music. Even though they still incorporate tracks with the instruments, it is still nice to have a band backing them up.
- Getting too comfortable in the recording process: The Kingdom Heirs last two albums (When You Look At Me, We Will Stand Our Ground) have not lived up to the great albums the group was releasing prior (see Forever Changed, Going On With The Song, True To The Call). Here’s hoping the next new album is a return to form.
- Quartets recording: Wouldn’t it be an interesting concept for the Kingdom Heirs record label (Crossroads) to get a couple of their quartets together to do a quartet recording by mixing members and adding different vocal configurations. In addition to the Kingdom Heirs, they could use the Down East Boys, Inspirations, Kingsmen and Tribute Quartet.
- Kingdom Heirs reunion recording: While I understand this is about as likely to happen as Kim Hopper singing bass, it would be nice to see the former members come together to perform some of their biggest songs through the years.
- Losing their jobs at Dollywood: The biggest threat to the Kingdom Heirs would be losing their jobs at Dollywood. Having to go on the road full-time would be a huge adjustment for the Kingdom Heirs. It could be one that would cause the group to retire.
***NEXT SWOT ANALYSIS: McKAMEYS***