A new week brings a new SWOT analysis. This week, Southern Gospel Views from the Back Row takes a look at the strengths and weaknesses of Ernie Haase & Signature Sound. Signature Sound has become one of the most popular groups touring the Southern Gospel circuit.
Ernie assembled a really strong quartet from the start and through various personnel shifts, the group continues to thrill audiences night after night.
- Cathedral Legacy: Another group born from the Cathedral legacy. Ernie’s years spent with the Cathedrals gave Signature Sound immediate success with fans.
- Innovation: Ernie Haase & Signature Sound became innovators, as the Statesmen were in the 1950′s/1960′s, by adding an entire stage performance (choreography and all) behind their set list of songs. Like it or not, it brought a whole new fan base to Southern Gospel quartet music.
- Doug Anderson: Since the group’s inception, Doug has been the strongest vocalist in the group. Being the baritone, he really is the vocal glue that holds this group together.
- Choreography: While being innovators is a strength, at times the choreography the group was using was over the top and corny. I know they have scaled back on the choreography. I don’t have problems with this type of stage persona, as longs as it adds to the overall concert experience and not distract from it.
- Signature Sound Unplugged: MTV had a successful series in the 1990′s where artists would do a concert with just acoustic instruments. How great would it be for Signature Sound to do an unplugged kind of performance where the vocals were the stars of the show.
- Honoring The Statesmen: Honoring the initial innovators by doing a recording of one of Southern Gospel’s greatest recordings; The Statesmen’s On Stage. They could use the Ryman Auditorium and use the same set list and arrangements of the original recording. How fun would that be?
- Losing Doug Anderson: The group has soldiered on with the last several personnel changes, but losing Doug Anderson would be a huge blow to the group’s sound.
***NEXT SWOT ANALYSIS: BRIAN FREE & ASSURANCE***